This is the era of digitalization, and when it comes to business, the focus has clearly shifted to value delivery than self-promotion. And for those businesses which are not keeping them updated with this strategy are losing a lot. The online world has various potential and benefits but those who are keeping up with digitalization can take up the advantages.
People often get confused when it comes to website migration. Read below to know the details.
Website migration is when you got two websites and you want to combine them or when you purchase a new domain and thinking of the new domain with the old one. However, the process of website migration could be really daunting sometimes. And due to this reason, business owners often try to put things off as it is an easier option.
With the process of website migration, you might face a little bit of dip in web traffic as well as in your website ranking but it is totally temporarily. But after some time, there are various long-term benefits that you will get.
For instance, you have to merge two domains such as combining a blog on a sub domain to website. Initially, you might not see any difference but later on, you would start encountering an increase in traffic as well as ranking because people would be able to find everything on the same website. And of course, you would also get rid of managing multiple domains.
WHAT IS WEBSITE MIGRATION?
Website migration is the main job of SEO professionals. Website migration is making substantial changes in different areas of a website such as structure, design, UX, content and a website’s location to a platform in order to increase search engine visibility of the particular website.
However, various studies reveal, website migration might also result in a loss in traffic and revenue that could last from a few days to even for several months. Your website ranking totally depends on how your website migration has affected your search engine ranking signals and how long it would take the recovery plan to come in action.
TYPES OF WEBSITE MIGRATION
There is a wide range of website migration and going for the right one actually depends on the type of changes required for your website. However, below is the list of a few things that could be considered as website migration categories.
URL Changes
When your site shifts to a different URL because of a few changes occurred on the website.
Change in Protocol
When you migrate your website, from HTTP to HTTPS.
Sub domain Change
When a website moves to more than one ccTLDs into subfolders or sub domains. For instance, when a mobile site becomes responsive on a separate sub domain and both mobile URL as well as computer URL becomes uniformed.
Domain Name
When your website is moving from one domain to another domain in order to improve business branding.
High-Level Domain Change
When you are making changes in your website in order to launch it on an international level and your website is required to move from ccTLD to gTLD and sometimes vice-versa. For example, when your website needs to move from .com to .co.uk or vice versa and so on.
Website Structure
When a few changes are made in the architecture of a website, which affects URL structure and internal linking of the particular website.
In addition to having a good knowledge of website migration, having a good website hosting company provider is equally important as well. Therefore, search well and go for the best one. HTS hosting is one of the leading website hosting companies that is considered to be the best windows hosting company as well as the best cloud hosting company
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