Users nowadays expect websites to load quickly, and those who do not will almost suffer negative consequences.
A slow website, on the other hand, is one of the most annoying things that will turn people off from your resources.
The speed of the website has a significant impact on the user experience, SEO, and conversion rates. Thus, improving website performance is crucial for attracting visitors and keeping them engaged.
To address this issue, you must first understand how website page speed metrics work, as well as the factors that influence them.
In this article, we will discuss page speed and the ways to improve your website’s page speed.
Let’s get started right away!
What is Page Speed?
Page speed refers to how quickly your content loads when someone visits a page on your website.
A variety of factors can influence it, including:
Number of images, videos, and other media files uploaded to the page.
What themes and plugins you have installed on your website?
The coding of your website.
All of the aforementioned factors have an impact on page loading speed as well as user’s experience on your website.
As a result, when it comes to page loading speed, every second count.
Google, on the other hand, recommends that the page load time should be less than 2 seconds.
In other words, if your pages do not load within a few seconds, visitors are more likely to abandon your site.
Page speed is another important consideration in Search Engine Optimization.
Furthermore, it has the potential to influence consumer’s perception of your brand.
In addition, you can test your website page speed using various plugins or tools such as
Google PageSpeed Insights
Pingdom Website Speed Test
GTMetrix and so on…
As a result, it is necessary to optimize page speed, which can be accomplished through the following practices.
Ways to Increase your Website Page Speed
After you have tested your website speed, you can begin optimizing it. There are numerous methods for making your website load faster, which are listed below:
Optimize the image size on your website:
Images improve the appearance of your web pages and the quality of your content. Large images, on the other hand, can cause delays in the loading times.
As a result, one of the simplest ways to improve page loading times is to compress and optimize your images.
Thus, you can reduce the weight of your images by reducing their file sizes, which will help your pages load faster.
Select a hosting solution that is optimized for performance:
The quality of your web hosting package can have a significant impact on the page load speed of your website, especially for larger websites, and those with a high volume of traffic.
However, accepting mediocre hosting in exchange for a lower monthly rate is one of the worst mistakes you can make.
Often cheap hosting is associated with poor performance; however, there are few performance-focused hosting options available such as HTS Hosting, which provides a powerful platform designed for speed at a competitive price.
Make use of Content Delivery Network (CDN):
A content delivery network is a collection of web servers spread across different geographical locations that deliver web content to end-users based on their location, thereby increasing page loading speed.
All user requests for a website that is hosted on a single server are routed to the same hardware.
As a result, the amount of time required to process each request increases. Furthermore, load time increases when users are physically distant from the servers.
However, CDN redirects user requests to the nearest server.
As a result, users receive content more quickly.
Remove any plugins that aren't necessary:
Plugins are essential components of any website. They include third-party-suggested features. Unfortunately, the more plugins that are installed, the more resources are required to run them. As a result, the website will run slower and there may be security issues. It is recommended that you go through all of the plugins you have installed and remove any that are no longer needed.
Cut down on the number of JavaScript and CSS files:
Visitors to your website will make a large number of HTTP requests to access specific files if your website contains a large number of JavaScript and CSS files. The visitor's browser handles these requests individually thus, slowing down the website's operation. So, reducing the number of JavaScript and CSS files will undoubtedly make your website load faster.
Cache your website’s pages:
Caching is one of the most effective methods for increasing the speed of your web pages. It stores copies of your site's files thus reducing the amount of work required for the server to generate and serve a web page to a visitor's browser.
This means that the web page is not rendered more than once for each user. When a cached web page is accessed, no database requests are sent.
However, there are several methods for caching your web pages. You can do this both at the server level as well as with the help of plugins.
Conclusion:
A typical user currently expects web pages to load in less than two seconds. So, if you fail to meet this expectation, you will lose a significant amount of website traffic and revenue.
Thus, we recommend using the above simple but effective website speed optimization strategy for website page speed.
If you have any questions regarding the same, you can contact us at
1-800-123-8156
Comments